NetSuite Ecommerce Integration Ensures Steady Growth for E commerce Businesses.

Businesses willing to stay aheads in competition are turning to cloud-based solution for ensuring growth and productivity at full scale. If you wish flexible and scalable solution for your business, you must turn to NetSuite ecommerce integration as cloud solution always ensures complete business growth and expansion.

If you are an ecommerce business, then it is important for you to adapt to the changes in the market for staying ahead in competition. With the emergence of new technologies, advancing in the world of business is a cake walk now and believe it or not! Cloud transformation is the new-age drive that has emerged as the success-mantra for businesses. To ensure best results, all you need to keep in mind is to rely on a specialized and effective provider of NetSuite ecommerce solution provider. Maintaining ecommerce business and ensuring standard growth is now easy.

NetSuite Ecommerce Solution – What It Is All About?

The NetSuite SuiteCommerce application was designed on the concept that ecommerce is no longer viewed just as a channel; rather considered as a prime business component. With the help of the cloud-based framework, businesses now can transform to a comprehensive and complete integrated solution than just being restricted to in-store, phone shopping, and online channels. In fact, the new-age business component easily connects ecommerce with inventory, merchandising, in-store POS, financials, marketing, order management, to customer service. Successful NetSuite ecommerce integration ensures easy business solution.

SuiteCommerce Integration – The Advantages Offered

Being a pioneer in the industry since long, NetSuite first broke the jinx and emerged as the provider of ecommerce solution that combined the ecommerce system with the back office of businesses. Today, the cloud-based framework has empowered a number of online businesses offering the right platform to grow and expand to greater heights. With the support of professional services, Suite Commerce everything that a business requires to succeed in today’s competitive age.

Here is a quick look at the benefits that you can avail following the NetSuite integration -

• Single Cloud Platform – Present omnichannel experience with regard to shopping and service through a single-cloud platform that unifies ecommerce with back-office business systems.

• Ground-Breaking Experiences – Create compelling and unique web, mobile, and in-store experiences to demarket between your brands and exceed customer expectation across all levels.

• All-Round Customer View – The integration ensures complete visibility along with personalized and consistent experiences, superior customer service, targeted marketing through a single view mode through all business channels and touch points.

•  Unlimited Expansion – NetSuite ecommerce integration also ensures quick and fast deployment of sites for multiple business channels, models, brands, currencies, countries, and language all across the same platform.

•  Intelligent Order Management – Cater to unique requirements of customers with regard to purchase while creating the platform for enhancing profitability  by centralizing the process of order management and having a single inventory view across all supply chains and channels.

The Final Words

SuiteCommerce- a robust and powerful NetSuite integration - provides the platform for business expansion and growth by breaking the conventional systems of ecommerce business. The integration paves the road to flexible, open, and fast web store solution that is designed to enable personalized, engaging and branded shopping experience with great ease. From ensuring complete customer satisfaction, driving conversions, to ensuring business growth, NetSuite ecommerce offers it all. To ensure deride results, all you need to keep in mind is to rely on a specialized provider of cloud solution provider like AVT.

Link building for effective search engine optimization.

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums. 

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.

Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines. 

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of achieving high search engine ranking.

6 Steps To Building Your Own Internet Business.

People want to start their own online business for different reasons. But most will always have that entrepreneurial drive to be part of the worlds's fastest growing marketplace. But how easy is it to...

People want to start their own online business for different reasons. But most will always have that entrepreneurial drive to be part of the worlds's fastest growing marketplace. But how easy is it to start your own online business? Here are 6 essential steps that you need to follow.

1. Choose A Market.

When you start an online business you have to initially decide what kind of business that you are going to be in. You don't have to be an specialist in any specific area, but it does help if you have a real interest for your business as you will naturally be more enthusiastic to work on it.

2. Find A Product To Sell.

When it comes to selling online you have two choices. The first, and most profitable option is to produce your own product as you will keep all of the profits. But the fastest and easiest option to start your own online business is with affiliate marketing where you sell somebody else's product and earn a commission on everything you sell. Popular websites that have products and services that you can sell as an affiliate include Amazon, CJAffiliate, ClickBank and JVZoo.

3. Get A Website Or Landing Page.

When you start your own online business, you don't actually have to build your own fully functioning website. But you do need to send prospects to a landing page where you can promote the product and capture their email address. This means that even if they do not buy, you can email them at a later date about other products or services that they may wish to buy from you.

4. Start To Build A List Of Customers.

To build a list of prospect email addresses, it is unlikely that anybody will give you their email details without anything in return so you need to provide something of value for free in exchange for it. This can be something as simple as a free report or a series of video tutorials and, in most cases, a good product owner will provide these resources for their affiliates to give away.

5. Invest In Some Email Marketing Software.

As your business grows, it will become impossible for you to do everything. This is especially true as you build your list of customers. By using email marketing software you can automatically respond to requests for your free report, keep and build relationships with your customers and up-sell or cross-sell your products and services.

6. Generate Traffic.

The final aspect of the process when you start your own online business is to get people to visit landing page or website. There are two main strategies when it comes to creating traffic. You can use free methods like blogging, article marketing and video marketing. Or, there's paid methods like pay per click, banner advertising and solo ads.

7 Top Tips To Repurpose Blog Posts (And Explode Your Traffic!)

By writing blog posts on a regular basis, you start attracting increasing levels of traffic to your site. But it takes time. This article reveals 7 top ways you can start to accelerate that process. It involves simply repurposing your blog posts in different ways in order to get your message in front of different audiences on different platforms across the web.

By writing blog posts on a regular basis, you start attracting increasing levels of traffic to your website. But it takes time.

This article reveals 7 top ways you can start to accelerate that process. It involves simply repurposing your blog posts in different ways in order to get your message in front of different audiences on different platforms across the web.

1. Publish on LinkedIn Pulse

LinkedIn Pulse allows you to get your content - and therefore, your business - in front of a quality audience that can drive significant click-throughs to your website.

However, don't submit the exact same content that's on your blog. You need to keep the content on your own site unique in order to build your authority.

Instead, rewrite the content as a new article, and use that submit to LinkedIn Pulse.

(It also comes in useful for 7. below!)

2. Create a Slideshow

Create a slideshow - or presentation - based on your blog post, and submit it to SlideShare.

SlideShare, again owned by LinkedIn, is in the top 200 most popular sites. Because of the type of people LinkedIn attracts - generally professionals with higher levels of disposable income - it can drive quality visitors to your website who, depending on your niche, can be more likely to do business with you.

Don't forget to include a call to action at the end of your presentation that encourages viewers to visit your website.

3. Submit a Video to YouTube

If you've already created a presentation for SlideShare (see 2. above), simply record your screen as you run through the presentation. You'll then have a video you can submit to YouTube.

Try using your blog post as a script and add a voiceover.

YouTube is the world's second largest search engine, and the third most popular site. This is an easy way to get your business in front of your marketplace on a regular basis.

4. Guest post

Contact other blogs in your niche and offer them free content that will be unique for them, in return for your byline pointing back to your site.

You can simply rewrite and reformulate posts on your own blog to create unique guest posts for other blogs.

Don't forget your byline and call to action at the end!

5. Use for a regular ezine

For each blog post you create, use it as the basis for communication with your list.

Send out a regular ezine, and include a teaser paragraph with the link back to your post to encourage your subscribers to read the rest.

This builds your relationship with your list and helps them become familiar with your website.

6. Start podcasting

Podcasts are rapidly growing in popularity. Use your blog posts as the basis of new podcast episodes. You could even extract the audio from the video (see 3. above) for use in the podcast, and simply add an intro and outro that's distinct for your podcast.

7. Submit to article directories

Article directories are some of the most popular sites online. As an example, EzineArticles.com is one of the top 2000 most visited sites.

You can use the same content submitted to LinkedIn Pulse (see 1. above). So why not take advantage of an additional way to get your content in front of your marketplace?

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Finally, remember social media is now crucial for any business. With all the content you've created via the tips above, you can now have a lot of potential posts for your social audience, and new ways to get your business in front of your marketplace on the social media sites they frequent on a daily basis.

Best SEO Firm: Your Guide To Online Success.

These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.

Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.

For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.

Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.

Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.

Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.

A Guide to successful pay per click marketing.

Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business. 

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web. 

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided. 

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder. 

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat thi

A guide to good Search Engine Optimization (SEO) tips.

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..

9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.

While Planning or Designing a Website wear the Shoes of a Crawl Spider.

The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.

The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site. 

• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them. 

• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.

• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.

• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.

Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.

A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.

What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages. 

Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.

When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.

The ROR Advantage: No Spider Discrimination!

Search engine optimization is a very complex science, but at its heart is the simple rule: to format your website in such a way that spiders can immediately recognize and index its content. If they can't "see" you, you might as well not exist-and if they can't understand your code, no amount of keywords can get you in the Golden Top 20.

The problem that many website developers used to encounter was that search engines worked differently; so you could end up with a high ranking in Lycos but languish at the bottom of Google. How exactly should you optimize your site so you perform well in all search engines?

Enter ROR (short for Resources for a Resource), an independent XML format that translates your content in a way that all search engines can understand.

Think of it as a web spider's Cliff's Notes. it describes all the objects, services, discounts, images, podcasts, etc. If it's on the site, it's on the ROR feed, but in a format that's easy to process and removes all risks of skipping or ignoring a link. 

ROR calls its "magic file" structured feeds, which guide search engines as they scan the text. Unlike Google Sitemaps, it's universally understood-and very easy to process. It's also more detailed. It doesn't just give a map or "table of contents", it actually summarizes what's inside. It's also been in existence far longer than Google, so its reliability has been proven by time. 

Though it's been around for a long time, ROR is by no means outdated. The majority of the file formats are already available in ROR, although it is currently being updated to keep up with the growing number of website innovations. But to avoid being too unwieldy, the ROR system tries to re-use existing data structures. It boasts of being very streamlined, a strength that makes it one of the more efficient ways of indexing a site. 

Usually the ROR feed is located in the directory, and is named by default ror.xml. It is possible to rename the file, and the search engines will still find it. The only thing it needs to have is a <link> tag in your main page (between the <head> and </head> tags). Another alternative is to create a smaller ror.xml file which will direct the search engines to the ROR feed. You can create this file in the ROR sitemap generator.

SEO Optimization -Get Key word Density Just Right.

It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles. 

With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.

It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :

• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.

• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage. 

• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%. 

• Be smart and spell your keywords with variations and also include plurals. 

Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want. 

A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed. 

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours.

SEO Elite - Search Engine Optimization Revolution or Waste of Money?

The Internet used to be a small community with thousands, rather than millions of sites devoted to products and information. Ten years ago, all it took to have a successful Internet business was to have a presence. If you were there, you could be successful. Those days are gone, and the competition is now fierce with companies struggling to be found when people use the search engines to find them. A new science has been created to help with this dilemma - search engine optimization. 

Search engine optimization, sometimes known as SEO, is the science of creating a Website in such a way that the major search engines, such as Google, or MSN, see it and "think" that your site is more about a particular topic than the sites run by your competitors. If your site is about widgets, you want to design your site in such a way that when someone types "widgets" into a search engine, your site comes up first. This is known as relevance, and search engine optimization specialists charge thousands of dollars to consult with Website owners to help them create "relevant" sites that the search engines will like.

Not surprisingly, software products have been developed that claim to help with the search engine optimization process with a lot more ease and a lot less money than the consultants charge. One of the most heavily promoted of these products is SEO Elite. This is a software program that claims to do a lot of things quickly and easily that will help you get a higher ranking in the search engines and, as a byproduct, get a lot more traffic to your site.

An important measure of a site's importance is the number of other sites that link to it. The more links, the more important the search engines think a site may be. Provided, that is, that the links are quality links. SEO Elite claims that it can find hundreds of quality link partners to your site in mere minutes, and that it has an easy to use interface that can allow most anyone to learn to use it in no time. Furthermore, SEO Elite says that it can actually let you see how your high ranking competitors have designed their sites so that you can copy their model and move up the search engine listings the same way they did.

Can SEO Elite do all of that? Yes, it can do all of that and more. Plus, it's easy to use. You don't have to be a "computer geek" to use it. The instructions are easy to understand and the product is easy to use. You actually can find other sites that are suitable link partners in minutes, and you can easily contact them using the software. Once you are done, you can use the program to see if these sites are still linking to you and you can monitor your progress as you make changes to your site and as it climbs up the search engine ladder.

There is no magic solution that will provide thousands of quality visitors to a Website with an hour or two of work. Those sorts of claim are pure bunk. Like any other project, search engine optimization requires some time and effort. But SEO Elite goes a long way towards relieving you of the effort and time involved in building a highly ranked site. It's a good product, and well worth the expense.

How to Raise Your Rankings in Search Engines - Basic SEO.

I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?"

To best discuss this topic I should break this down into categories

1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.

What Is Page Rank?

Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to.

Equally important, is your site's actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying.

Why Is This Important?

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Are There Ways To Generate Better Page Rank At No Cost?

Absolutely! To follow are some of the simplest steps you can take.

Build more pages: The more pages your site has, the more content it is generally considered to have. If your site only has 3 pages, the maximum page rank would be a 3. Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

Avoid Dead-end Links: Let's say you've worked real hard to get 8 good pages. Your page rank ideally has the potential to be a page rank of 8. However, if half those pages are not leading anywhere, you've got a problem. When the search engines "crawl" your site, they want to go from one page to the next. You can have a really great page, but if it has no other link on it to go somewhere new, it will be considered by the spider to be a dead-end page, which will hurt your site's page rank. Make sure every page has a door out, other than a back button (which to the bots, will generate the equivalent of a good old "Nothing more to see here" type statement). Combat this by making sure you at least have a link back to the index - or better yet, a site navigator at the base of each page with choices between the main pages of your site (ie. FAQ, About Us, Contact Us, etc). Again, these are pages that add convenience to your human visitors as well.

Create Internal Links: Remember to make links to yourself whenever relevant. For example, on your About Us page, don't just mention your online ordering system - hyperlink to the page where your visitor would need to go in order to begin an order. Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

Utilize Free Directory Listings: They may not always be big high ranking sites, but they are an easy way to get your name out there. You never know when someone might end up using one, and thus find you in the most unexpected of ways!

How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100's of different options to choose from, however the most effective method these days is by purchasing text based links to your site. For the largest comprehensive list of quality paid link directories along with page rank statistical information visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch you advertising dollar as far as it will go would be linking to different pages of your website (not just the index) and also using different keywords in those links.

As you can see, page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Why should one use Search Engine Optimization.

It's morning and John wakes up, same as he does everyday. He starts the computer and begins checking his email and reviewing his website's stats. " $15 in Adsense and 1 sale .. good, good... but still I'd wish those were $500 and 10 sales ". He closes the stats and goes to work in order to get the payment that helps him live a good life. 

Mark is also waking up, making a cup of coffee and then sitting comfortably at his laptop. He opens his website's stats and his heart starts beating a bit faster while he reads on the screen " $399 in Adsense and 5 sales last night... good, but I WANT IT BETTER" ". He closes the stats, eats a quick breakfast and then sits back again at his laptop and starts working on his websites in order to improve the stats. He doesn't need to go to work as his websites bring enough income to help him live very well.

Now the question is simple: who would you prefer to be? John or Mark? Do you like to go and work for your boss and help him make money so you can earn your living ? Or do you want to be your own boss and have your own business? Because yes, these days, having a good site IS a business. If your answer is "John" then you'd better stop reading this article and get to more serious things. But if instead you would prefer to be Mark then it may be useful to continue reading. Ok, ok but what does "having a good site" mean? I have a great design, I have great online support, great products and offers, great site functionality... but still I don't get the expected income? If you ask yourself this than take 2 minutes to think about: "Who am I receiving money from? The design? The functionality of the site? No, what really brings the money is, in fact, the traffic, the people who visit the site and order the services/products or who simply click on the Google ads." 

Now that we found out that the traffic is what makes the webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well, there are several methods of doing this, but nowadays, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong business which could provide you more than a decent income, than you should use SEO. 

To succeed with a SEO campaign, one must follow three major steps: keywords analysis, on page SEO and off page SEO. The keywords analysis part has to be done in order to assure that you have picked the best keywords ( the ones that will get you the highest number of visitors in the shortest time ). 

On page SEO is the step where changes are done directly on your site by modifying it's files. You have to sort out the titles, metatags, images, text, page structure, internal linking, proper tags and much more things related to your site. In all this process you will use the keywords you found during the keywords analysis part. This will ensure you'll have a well optimized site focused on those keywords.

Last but not least, off page SEO - considered by all the great SEO specialists out there the most important part of a SEO campaign - related to the external links you can point toward your site. As each link toward your site is considered "a vote" the more votes you have the more "powerful" your site will become.

If you do all these correctly then your site will end up in the tops of the search engines and start getting the best-targeted organic traffic that exists at the moment. So what are you waiting for? Go out there and start doing SEO... . Because SEO it's the future.

The Evolution and Revolution of Search Engines.

Search engines, where would we be without them? Within the past 10-15 years the internet has become a huge part of every day American life. Many people nowadays cannot remember the time prior to having this wonderful information highway we call the internet. The internet has really revolutionized the way people live their lives; for example, you can bank online, buy just about anything you want online, meet new people online, and even find local movie times. However, one of the biggest benefits of the internet is the use of search engines. At any moment in time you may have a question, or an urge to get more information about a certain topic and that information can be easily attained through a search engine. In this article I am going to give you a brief history on the evolution of the search engine, and show you how they truly have revolutionized our lifestyles.

The history of search engines is the story of university students' projects evolving into commercial enterprises and revolutionizing the field as they went. The first attempt at creating a search engine was called Archie, and it was created in 1990 by Alan Emtage, a student at McGill University. This very primitive search engine did not use any robot technology. All Archie really did was just become a database of archived filenames, which it would try to match with users' queries. 

The next evolutionary step of the search engine was the introduction of "robots." The first use of robot technology was in the search engine World Wide Web Wanderer. Simply what robots would do is scan the internet for URL's, starting at one site and using the links in the previous site to find more sites. The problems with these first robots were that if they were not written properly they would cause too many hits on a server decaying the systems performance.

To combat these initial problems Martjin Koster came out with the first web directory called "Aliweb" in October 1993. Web directories are different than search engines because the sites listed in them are not from automated robots, but rather from human editors reviewing sites and placing them in the directory. 

However, shortly after, in December 1993, a new robot was born. This was called the "spider." Spiders added a much further degree of accuracy by indexing the entire text of a webpage. The older robots only indexed the URL and titles of a page, which meant that some pertinent keywords might not be indexed. This greatly improved the relevancy rankings of their results, and thus was the first major step in forming the major search engines that we have all become so used to using today.

Not long after the spider, we saw the emergence of some of the big guns. In 1994, out of Stanford University came the extremely famous Yahoo. The two guys who started Yahoo were students, David Filo and JerryYang. Basically, at first Yahoo was just a list of these guys' favorite websites. But soon, due to its easy user-friendly interface, became the most popular web directory. Due to the fact that its websites were all human reviewed, Yahoo was only able to index about 1% of the web. At this time, Altavista became the fastest growing search engines using the spider technology and was indexing up to 10 million pages a day.

By this time there are two different types of search engines, "author controlled" such as Altavista and Excite, in which results were ranked by keyword relevancy, and "editor controlled" such as Yahoo, in which humans manually placed websites into their index. 
Then in late 1997 out of Stanford University was born the most popular and well-known search engine to date: GOOGLE Google has a different way of ranking its websites. It used a Pagerank system. Simply what they did was list websites higher in their results based on how many links were pointing to a particular site. Of course, the content on the page had to be relevant to the keyword typed into the search box. But basically, Google invented what you could call a system of voting. So a site with numerous backlinks or votes would rank higher. A backlink is just when someone else puts a link on their site that points to another outside site. Jump forward to today and Google has more than 80% of the websites on the internet in their index, which is pretty impressive. 

Search engines have had a huge impact on the American lifestyle. They basically will grant you just about any information you want, all you have to do is type into the search box the topic you want to find more information about. Human beings are natural born information junkies, we always want to know more and find out more and search engines have made this urge of ours extremely easy to cure. Just think about it, maybe you need to fix a simple problem you have with your car. By using a search engine to do some research you may very easily figure the problem out, saving you a very costly trip to the car repair shop. They are just great educational tools, before search engines emerged if you really wanted to learn something you would go to your library and check out a book. Now before making that trip you may find out what you wanted by just sitting at your desktop and surfing through Google. The list goes on about the many benefits of this great new technology we call the search engine. I'm sure you can recall a time when you found some very good information by using one. If you're anything like me and find yourself addicted to this easily accessible information highway then your making uses of them daily.

Search engines by nature were made very easy to use. However, with a little extra knowledge about how they work you can really take advantage of them and find great information very quickly. With the right knowledge of search engines and the use of specialized tools you can literally find anything you want. And when I mean anything, I mean ANYTHING. For me personally I am excited to see what search engines will evolve into in the future. The sky is the limit. Who knows what type of search spiders the future will spawn, but one thing is for sure there will be newer and newer search technology it's just our human nature to keep trying to top ourselves.

Free SEO keyword analyzer tool!

This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site. 

When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis. 

At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read. 

The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword. 

Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page. 

Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.

SEO Services, What To Look For.

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.